SALT LAKE CITY- In an attempt to counter the rising number of young people leaving the faith, The Church of Jesus Christ of Latter-day Saints has announced a new marketing plan that will attract young single adults through the popular dating app, Tinder.
The campaign, called Swipe the Right, will allow singles within a given proximity to see the LDS Church’s Tinder profile as they browse the app for potential romantic encounters.
“The Church is a perfect match for a lot of people,” said spokesperson Kenneth Stoker. “The flame kindled on Tinder can lead to greater burning in the bosom later on. The whole plan is a Tinder mercy.”
A typical Tinder profile includes one to five pictures and a short bio. The LDS Church’s profile will feature pictures of suspiciously happy families, highly diverse congregations, men in ties putting up folding chairs, extremely modest girls learning to bake, and Dieter F. Uchtdorf taking mirror selfies.
The bio reads:
Ugh I don’t even know why I’m on here. My friends totally convinced me to get this app. I love eternal progression, happy families, healthy living and stuff like that. I’m not like those other churches that blah blah blah. If you’re looking for a church that has fun activities, a healthy dose of controversy, and unique doctrine, hit me up! 🙂
The campaign is expected to launch some time before Valentine’s when most young single adults are desperate for a relationship.
“The root of the word ‘relationship’ is ‘ship,'” said Stoker. “And that’s where the Good Ship Zion comes in.”